In the profession of public relations, there are more public relations specialists than public relations managers. Public relations managers are the high-end jobs of public relations; these managers have the most experience in the profession of public relations, dealing with more parts of the process than public relations specialists. Public relations specialists consist mostly of entry-level jobs and jobs who are occupied by people with less experience. Public relations specialists deal with the implementation part of the public relations process. As public relations specialists gain more experience in the profession of public relations, they start to move up in management and can work with the other parts of the public relations process. Some people cannot handle more than one part of the public relations process; therefore, there are more specialists than managers in the profession of public relations.
Five organizational structures exist in the profession of public relations: public relations agencies; corporations; government; nonprofit organizations or trade associations; and independent public relations consultants. Public relations agencies are companies that make contracts with clients and give public relations services for these clients; public relations is all that goes on in these companies. Corporations are usually large companies, which have the ability to sustain their own public relations department within the internal part of the company; the public relations practitioners are company employees. The government has public relations units that are paid for by taxpayers; the public relations practitioners are government employees who give information on government policies and help to present vital information to help the functions of a democracy. Non-profit organizations and trade associations have practitioners who are employees, strictly working in the interests and benefits of these organizations. Independent public relations consultants are self-employed workers usually taking clients on a per-job basic; these jobs can be part-time, depending on the availability of jobs to do for the independent.
Public relations is a profession and is continuing to gather strength among other professions in the fast-pace world. Public relations are vital in corporations and large organizations because they are dependent on the practitioner to catch potential publics and to keep existing publics interested in the functions of the organization. A person can have a good career on the idea of making relationships with publics and clients. In a world filled with social media networks, the idea of building relationships must exist; therefore, public relations has the status of profession because practitioners will always be needed, making for a wide range of public relations professions.
Public relations is different in each type of work setting, especially ranging from corporations to being an independent consultant of public relations. Corporations use public relations when dealing with different publics; for example, practitioners in a corporation may specifically deal with the media or the government, which is called media relations or government relations. Public relations practitioners are usually put in more specific areas because the publics are larger than in smaller functions. Nonprofit organizations and trade associations follow the same ideas of a corporations with slightly different specifics. Instead of having investor relations, such as corporations, nonprofits have donor relations and member relations for public relations practitioners. Trade associations have similar areas of public relations as non-profits, but have marketing communications. Public relations in the governments has four specific public to deal with: voters, news media, employees and special interests groups. The job titles of public relations practitioners in the government deal are press secretaries, public information officers, public affairs officers, and communications specialists. Public relations agencies have practitioners deal with the other different work settings public relations is present in such as: corporations, governments, trade associations and non-profits. Agencies also help individuals who are clients with public relations services. Independent public relations consultancies are public relations practitioners who offer a smaller range of services to clients because it is an individual giving public relations services.
Public relations managers and public relations technicians are different in the functions of each occupation. Public relations managers are the people who solve problems, advise other managers and help to create key strategic ways for clients. Public relations managers are found in mostly in organizations who work in fast-pace areas, dealing with several changes, going in different directions. Public relations technicians rarely advise others and rarely make vital strategic decisions. Public relations technicians are the ones who prepare communications that will help the public relations policies, created by such people as the public relations managers, move forward in helping clients and organizations.